How I work

I am used to question everything. For outstanding work I find my way to the very essential and only build on it. I don't run by fixed processes — but I find these three phases taking place in almost every project.

Study

No assumptions, but lot of questions. Learning client's industry, best practices and getting to know the problem at hand. Seeking to fully understand the users.

Create

Compressing and distilling the results and findings of the "Study" phase. Forming a creative insight and point of view. Exploring different solutions and touch points.

Craft

Creative direction is only half way. I desire to design and craft the final assets and implementations needed.

Principles

➀ Black lives matter
➁ Never work for assholes
➂ Embrace the oddity
➃ Listen and learn
➄ Always experiment
➅ Remember to play

Capabilities

I work on visual identities, digital experiences and all printed matter. Aiming for long lasting partnerships and stories to remember.

Design

Art direction

Concepting

Branding

Visual Identities

Design systems

User interfaces

Skills

Empathy

Listening

Illustration

Focusing on the essence